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Life is Good - The Power of Optimism

Organized by Thrivent - East WI & Upper MI Region
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Join Thrivent for Life is Good - The Power of Optimism with Bert Jacobs.
In this heartwarming, funny, and refreshingly human keynote, Bert tells the story of how the $160 million lifestyle brand Life is Good came to be - mistakes, missteps, and all, including an unlikely and humble beginning.

Bert will share tools you need to develop an optimistic mindset that leads to success, along with tips on building a vibrant community and brand that will stand the test of time. Get ready to laugh, and maybe cry (have tissues on standby), but most of all, be ready to uncover a deeper purpose in both business and in life.

This event is free and open to anyone. Registration is necessary.

No products will be sold. For additional disclosures see


Ticket Group

This is a free event, but virtual ticket(s) are required.
This event will be viewable on Jan. 1, 2024 at 12:01AM ET until 11:59PM ET on Jan. 31, 2024.

Virtual On Demand Admission